
Top Story
Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing in importance over the next several … Read the full story by Joe Mandese
Commentary
Nowhere is that need for ad tech's maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. Take, for example, the way that … Read the full story by Eric Bozinny

News
The Huffington Post's expansion includes a new CEO: Jared Grusd. Previously, he was global head of corporate development at Spotify and a former AOL executive. Read the full story by Fern Siegel

News
Business groups are seeking to nix the net neutrality rules. "Unlike old Ma Bell, the market for broadband Internet access is characterized by fierce competition, rapid expansion, and nimble
adaptation," … Read the full story by Wendy Davis

News
The deal follows FutureBrand's 2013 acquisition of retail experience design specialist UXUS. In both cases, FutureBrand had worked previously with the agencies on shared clients. Read the full story by Steve McClellan

Commentary
The good news is that the advertising industry loves ad tech and has found plenty of applications for it. The bad news is that some love the tech blindly, a … Read the full story by Tyler Loechner

News
Forbes just enlisted Tinder to help launch a network for its eminent "Under 30" members. From precocious entrepreneurs to moguls-in-the-making, Forbes' Under 30 list presently includes about 2,000
members. Read the full story by Gavin O'Malley

News
The cost per click of search engine keywords provides insight into current events, and anyone who doubts the trend simply needs to follow the dollar. Some of these words cost … Read the full story by Laurie Sullivan

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Programmatic ad tech firm RadiumOne on Thursday announced several promotions among its executive team, including the creation of several new "C-level" positions. Read the full story by Tyler Loechner

News
Capping a busy day, video ad tech firm Tremor Video on Thursday released its financial results for the second quarter of 2015. The company reported revenue of $46.1 million during … Read the full story by Tyler Loechner

News
Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) saying that programmatic accounts for at least 40% of their total ad revenue today. Read the full story by Tyler Loechner