If Verizon's recent acquisition of AOL was any indication, telcos are interested in programmatic advertising technology. A new report from programmatic ad platform Rocket Fuel notes just how much interest … Read the full story by Tyler Loechner

Ford Motor bought ads on 65% more Web sites from January through July this year than the same period in 2014. That amounts to a larger percentage increase than any … Read the full story by Karl Greenberg

YouTube has added more than 1,000 songs to its YouTube Audio Library, making them searchable by name, genre, mood, instrument, duration, and more. Read the full story by Laurie Sullivan

The Media Rating Council this week updated its desktop viewable ad impression measurement guidelines, which were first released about 18 months ago. There were no sweeping changes made to viewability … Read the full story by Tyler Loechner

Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that identify and remove advertisements. In fact, … Read the full story by Laurie Sullivan

TV networks lost significant viewership over the past year -- especially that of younger adult viewers. Looking at live program plus seven days of time-shifted viewing from July 2014 to … Read the full story by Wayne Friedman

Forget the purported 15-year-old that's "running" for president. There's an actual independent movement happening that has the potential to influence the 2016 election and, perhaps more significantly, future elections. It … Read the full story by Tyler Loechner

On Facebook, GIFs have been supported for personal posts since May, but this new test marks the first time the format is being made available for Pages and advertisers. Read the full story by Gavin O'Malley

Wasserman Media Group -- a global sports, entertainment, and marketing company -- has adopted visual search technology to scan game and event footage for specific objects, logos or scenes in … Read the full story by Laurie Sullivan