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By 2017, Facebook is now on track to rake in roughly $12.14 billion in U.S. digital ad revenues. Although Google is expected to remain the leader in mobile through 2017, … Read the full story by Gavin O'Malley
Commentary
In the three years since President Obama's reelection in 2012, political parties, PACs, and other operatives are excited to harness the untapped potential of digital advertising to influence voters
with … Read the full story by John Haake
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The maker of the ad-blocking software Adblock Plus released a version Tuesday for mobile iOS browsers, one day prior to similar news expected from Apple. Read the full story by Laurie Sullivan
Commentary
What keywords generate the phone call? It turns out many markets don't know. Why? As more media buys go through programmatic channels it becomes increasingly difficult for marketers to track … Read the full story by Laurie Sullivan
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When put into dollars and cents, it's pretty incredible to think about the percentage of advertising revenue that Google actually gets from the market. eMarketer released data Tuesday analyzing
forecasts … Read the full story by Laurie Sullivan
Commentary
Rejecting objections by trade groups, the FTC has finalized a deal requiring retail tracking firm Nomi to promise that it won't in the future misrepresent its privacy policy. Read the full story by Wendy Davis
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Verizon today began the soft launch of its "mobile-first social entertainment platform," called Go90 that offers content from several cable and online sources to smartphone users. It also offers
several … Read the full story by P.J. Bednarski
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Purpose-built native video ads actually do work. A study released today measuring the effectiveness of mobile-first native video ads by Opera Mediaworks and comScore shows the extra effort is worth … Read the full story by Ben Frederick
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Digital ad tech firm Exponential Interactive, which is home to online ad network Tribal Fusion, is expected to Wednesday announce that it has partnered with Moat to measure viewability for … Read the full story by Tyler Loechner