Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launched a programmatic direct buying platform dubbed "Automated Guaranteed." Read the full story by Tyler Loechner

Google's move to allow third-party measurement partners to integrate mobile application installations and event data into DoubleClick should improve measurement and attribution for advertisers when it comes to app-related activities. … Read the full story by Laurie Sullivan

With an eye on mobile, NASCAR says it is also launching its first-ever "Join the Battle" app, which has interactive Chase content. The app goes live for free download on … Read the full story by Karl Greenberg

Adding a little continuity for users and advertisers, Twitter is streamlining the look and feel of its popular iPhone and iPad apps. For iPad users, that means they can now … Read the full story by Gavin O'Malley

Digital ad tech firm AppNexus on Wednesday announced it has beefed its "Advertising Technology Group" with two new hires. The company has appointed Doina Harris as VP of the group's … Read the full story by Tyler Loechner

Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise. Crosswise asserts that it's technology can match disparate devices -- including computers, tablets and … Read the full story by Tyler Loechner

Google has been hit with another lawsuit alleging it violates people's privacy by scanning Gmail messages in order to surround them with ads. Read the full story by Wendy Davis