Adelphic, the mobile-focused demand-side platform, is expanding its video footprint through a new partnership with Opera Mediaworks. Adelphic is now the only brand-focused DSP with access to Opera's instant-play HD … Read the full story by Gavin O'Malley

Bloomberg Media is looking to deepen its relationships with advertising clients through a new ad analytics and media mix modeling service created in partnership with analytics software firm MarketShare. It … Read the full story by Erik Sass

Ad tech firm Pixalate, known for fraud prevention in the programmatic space, has announced the launch of a monthly in-app mobile Seller Trust Index (MSTI). The index is intended to … Read the full story by Ben Frederick

In a blow to Google, a federal appellate court has revived a class-action lawsuit brought by pay-per-click marketers who say their ads were placed on "low quality" sites. Read the full story by Wendy Davis

Mobile broadband is the fastest-growing information and communication technology (ICT) service in history, taking just five years to achieve 1 billion users. Global mobile cellular subscriptions (not users) will exceed … Read the full story by Ben Frederick

Consumers' strong attachment to mobile devices has helped spark the skyrocketing of mobile email use over the past decade. MailChimp states that a responsive email design results in at least … Read the full story by Jess Nelson

"We won't stand by while Verizon tries to convince the world that their network -- which is slower than ours and has less capacity -- is the best on the … Read the full story by Aaron Baar

StrongView, a California-based email and cross-channel marketing firm, received an undisclosed amount from private equity firm HGGC. StrongView plans to use the influx of cash to accelerate its growth plans. Read the full story by Ben Frederick