Top StoryMerkle will release a platform Monday at the start of Advertising Week that allows marketers to use first- and third-party data to identify and locate individuals to target advertisements across … Read the full story by Laurie Sullivan
- News
Starting today, all of Yahoo's programmatic advertising technology will connect under the BrightRoll brand to offer advertisers, publishers and partners a suite of tools to connect with consumers across ad … Read the full story by Laurie Sullivan
NewsTo help media companies get faster and easy access to TV research, Nielsen has "opened" up its data in launching a series of programming tools -- APIs (application programming interfaces) … Read the full story by Wayne Friedman
NewsOn the eve of Advertising Week, Facebook unveiled several new mobile-focused ad products to attract a greater share of TV monies. The social giant just introduced a way for advertisers … Read the full story by Gavin O'Malley
NewsIt seemed just a matter of time before Google would unify its services allowing brands to target advertising across Gmail, search on google.com and YouTube. On Monday at Advertising Week, … Read the full story by Laurie Sullivan
- Commentary
Brand engagement is here to stay, and on the whole, that's a good thing for everyone. I've come to enjoy the content created by clever brands. Read the full story by Adam Harris
- News
An Advertising Week panel hosted by Bloomberg's David Westin covered lots of topics, including data analytics ad-blocking, data creep, and the blurring line between entertainment and marketing. Read the full story by Larissa Faw
CommentaryInnovation using the Internet of Things technologies continues and is limited only by someone's imagination. And what one person dreams up for one purpose may ultimately be adapted for other … Read the full story by Chuck Martin
- News
GetResponse, an email marketing SaaS platform, announced new mobile applications for both Android and iOS that enables marketers to manage their email campaigns via mobile device. Read the full story by Jess Nelson
