Top Story
The automated digital ad company say it is experiencing growing success with its new programmatic management platform. Gawker Media, Warner Bros, Meredith Digital, DailyMail.com, among others, have
signed on as … Read the full story by Sara Guaglione
News
Paper-goods maker Georgia-Pacific is partnering with women's interest publisher Meredith Corp. to execute what appears to be one of the biggest branded content programs ever mounted. The campaign will
run … Read the full story by Erik Sass
News
Some 88% of digital publishers say they want better cross-device visitor identity technology, per a new report. The most sought-after capabilities for publishers are advertiser and intent-data
targeting. Read the full story by Sara Guaglione
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Wal-Mart reiterated its commitment to becoming an e-commerce powerhouse, capable of bringing online shopping to mainstream America. It also unveiled a new TV spot intended to encourage "buy online,
pick … Read the full story by Sarah Mahoney
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U.S. multi-screen media users are more receptive to live TV ads, TV commercials that are funny and digital video ads that can be skipped -- and the most popular ad … Read the full story by Wayne Friedman
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Omid Kordestani, formerly Google's chief business officer, has been named Twitter's new executive chairman. Kordestani is expected to serve in an operational role, in which he will lend his years … Read the full story by Gavin O'Malley
Commentary
While pundits weigh in on last night's prime-time politicking, there is no debating which candidates have been winning the Presidential Web engagement race. Utilizing an empirical measure of attention
-- … Read the full story by Joe Mandese
News
Boomtrain secured $12 million in Series A funding with participation from Sierra Ventures, Cota Capital and Lerer Ventures -- raising more than $14 million to date, the company announced Tuesday. Read the full story by Laurie Sullivan