- Top Story
SpotX and Moat have partnered to provide a viewability targeting feature. If buyers want at least 70% of their ads in a campaign to meet the MRC's viewability requirement, they … Read the full story by Sara Guaglione
NewsLooking to find a news niche for Millennials, Turner Broadcasting's CNN has started a socially distributed video network called "Great Big Story." An announcement says it is "not a news … Read the full story by Wayne Friedman
- News
Ad tech company AdTheorent announced today that it will incorporate data from research firm IHS Automotive into a cross-channel attribution solution linking mobile and desktop advertising to vehicle purchase. Read the full story by Ben Frederick
NewsWhile social marketing has reached a saturation point, shifting tastes are benefiting some networks more than others. The biggest winner continues to be Instagram -- and, by extension, parent company … Read the full story by Gavin O'Malley
NewsThe Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding the transparency of their media-buying and … Read the full story by Joe Mandese
- News
Although fewer TV advertising dollars were placed in September, the overall U.S. ad market had an uptick. Digital media posted a major gain of 29%. Read the full story by Wayne Friedman
NewsThe New York Times is jumping into the VR pool with the launch of NYT VR, a new virtual reality app created in collaboration with Google and VR studio IM360. Read the full story by Erik Sass
- Commentary
The FTC should scrutinize companies that engage in digital "fingerprinting" -- which involves tracking users based on the characteristics of their devices -- the advocacy group CDT says. Read the full story by Wendy Davis
