While social marketing has reached a saturation point, shifting tastes are benefiting some networks more than others. The biggest winner continues to be Instagram -- and, by extension, parent company … Read the full story by Gavin O'Malley

TV networks are increasing the use of social media to supplement their program tune-in marketing. In 2016 and 2017, social media platforms will rise to a 5% share of all … Read the full story by Wayne Friedman

U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per the IAB. Search revenue in the … Read the full story by Laurie Sullivan

Zignal Labs' infusion of $15 million in funding will up its sales ops and find new ways to use data to deliver insights to customers, who can then make decisions … Read the full story by Felicia Greiff

Developers at Autopilot, a marketing automation software company focused on email data, believe they have figured out a way to bypass AdBlock. Autopilot today released Headsup, a new marketing technology … Read the full story by Jess Nelson

The wait is over -- Hulu's programmatic advertising went live. An ad frequency cap will be maintained through the process, and the company will not add real-time bidding. Read the full story by Felicia Greiff

Twitter announced a new set of application programming interfaces (APIs) it's calling "Gnip Insights APIs" at its Twitter Flight conference for developers today. NetBase, a social media analytics company, has … Read the full story by Ben Frederick

Time Inc.'s Food & Wine unveiled a sweeping makeover of its Web site, foodandwine.com, with a responsive mobile-first design, easier navigation, an array of new content and ways to discover … Read the full story by Erik Sass