Ruth Porat, CFO of Alphabet and Google, cited the "substantial growth of our mobile search revenue, complimented by ongoing strong contributions from YouTube and our programmatic business," as reasons for … Read the full story by Ben Frederick

Capping off a busy week, Twitter plans to start testing a new native ad format with select brand partners. As its name implies, the new Promoted Moments product will populate … Read the full story by Gavin O'Malley

Due largely to slower sales of smartphones and its Windows operating system, Microsoft saw revenue decline 12% -- from $23.2 billion to $20.38 billion, year-over-year -- during its fiscal first … Read the full story by Gavin O'Malley

Programmatic advertising is everywhere, a digital video report from AOL confirms, with 91% of brands and agencies buying video programmatically and 88% of publishers claiming to sell their video inventory … Read the full story by Felicia Greiff

Google Optimization optimizes bids about once daily. Programmatic display platforms can optimize in milliseconds. Vector Media Group is consulting on a platform that optimizes bids and budgets every 30 minutes. Read the full story by Laurie Sullivan

Vibes, a mobile technology company, on Friday announced the integration of its mobile marketing and wallet solutions to IBM's Universal Behavior Exchange, providing increased visibility into mobile data and helping … Read the full story by Jess Nelson

Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it. Distil estimates that roughly one-third of all online ad spending gets hijacked by fraudulent ad … Read the full story by Erik Sass