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Research from AppNexus found that in APAC (Asia-Pacific) region, the majority of programmatic adopters use the technology for mobile and video ads. Read the full story by Felicia Greiff
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Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion videos a day on its platform alone. Yet while platforms like … Read the full story by Jeremy Ostermiller
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Time Inc. readers may notice something a little different about photos appearing in the magazine publisher's Web sites and apps, following a new deal with digital ad service GumGum for … Read the full story by Erik Sass
Commentary
The Authors Guild is asking the Supreme Court to hear Apple's appeal of a finding that it illegally conspired with publishers to raise the price of e-books. Read the full story by Wendy Davis
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Spreaker, a podcasting platform that lets users stream and create shows, announced it joined the a2x audio ad exchange powered by Triton Digital, an audio industry tech provider. Read the full story by Felicia Greiff
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Several companies tracked various aspects of mobile devices and shopping habits over the big shopping weekend last week. All sources agree that Black Friday had a bigger showing from mobile … Read the full story by Ben Frederick
Commentary
Only in 21st century America could someone announce plans to give away 99% of their fortune, worth around $45 billion, and trigger a storm of criticism for being selfish and … Read the full story by Erik Sass
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Facebook announced Wednesday the beta launch of Instant Articles, designed to give publishers control over their mobile Web stories, brand experience and monetisation opportunities. Some 50 publishers
across Asia signed … Read the full story by Sara Guaglione
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Have you ever been to a meet-up? Well, the other night we hosted one to celebrate and honor caregivers during National Family Caregivers Month. We wanted to give those who … Read the full story by Elizabeth Elfenbein
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Users seem quick to embrace mobile ad blockers because the apps eliminate interruptive ads and speed up page load times. But ad blockers do more than hide pesky display ads. … Read the full story by Chris Lucas
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Peer-to-peer messaging hit its peak about three or four years ago as over-the-top messenger services like Whatsapp and Skype began to eat into peer-to-peer market share. Although many marketers view … Read the full story by Ben Frederick
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Outside Television, the video network operated by active lifestyle enthusiast title "Outside" magazine, is expanding its distribution footprint through a partnership with Sony PlayStation Vue. It
gives PlayStation owners across … Read the full story by Erik Sass