Strata, a provider of media buying and selling software, today announced a partnership with Triton Digital, a tech provider for the audio industry. The deal gives Strata access to the … Read the full story by Tobi Elkin
Location data is a golden goose for mobile marketers, but one of the biggest challenges that developers and advertisers face is getting people to actually turn location services on for … Read the full story by Ben Frederick
To further endear itself to businesses, Facebook is trying to help them be more responsive to customer queries, manage expectations and encourage people to reach out through private messages. Over … Read the full story by Gavin O'Malley
Over the past year, music streaming services have increased their market share immensely, but their fate is tied to mobile. "This coming year is all about mobile," says Xappmedia CEO … Read the full story by Ben Frederick
Aside from a few notable exceptions, the audiences for print magazines continued to decline in the second half of 2015. The declines in print audiences usually canceled out much smaller … Read the full story by Erik Sass
Moving toward more "a la carte" TV channel service for TV consumers, Amazon's over-the-top subscription service will allow consumers to add up to 30 different TV channels such as Showtime … Read the full story by Wayne Friedman
Bauer Xcel Media announced Wednesday that Allison Mezzafonte will oversee the company's digital push as U.S. senior vice president of operations for celebrity and lifestyle magazine publisher Bauer Media Group. … Read the full story by Sara Guaglione
Gigya, a customer identity platform, launched a new repository offering cloud-based profile management. Read the full story by Felicia Greiff
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "2016 as a year in which smart advertisers will stop spending their budgets in silos," said Frost Prioleau, the … Read the full story by Tobi Elkin
Mozilla is ending its "sponsored tiles" ad initiative, which allowed marketers to serve targeted ads to people who use the Firefox browser. Read the full story by Wendy Davis