Facebook's Instant Articles is rolling out to Android users this week. The expansion follows the mobile service's iOS launch in May. The news-perusing service is a win for Facebook's nearly … Read the full story by Gavin O'Malley
"The Washington Post" is unveiling a new native advertising format that incorporates editorial content from the newspaper. The new offering, called PostPulse, allows advertisers to recommend relevant content elsewhere on … Read the full story by Erik Sass
Ad-tech company Mediaocean is partnering with iHeartMedia --- giving Mediaocean customers access to iHeartMedia's broadcast radio inventory. Read the full story by Felicia Greiff
TV Everywhere usage continues to grow, although at a slow rate -- with young consumers its strongest viewers. A new study shows 53% of consumers in pay TV homes have … Read the full story by Wayne Friedman
Lead generation company True Influence Wednesday launched a data solution that empowers B2B email marketers to monitor online behavior and target prospects at the very beginning of the purchase cycle … Read the full story by Jess Nelson
Apple's growing strength in search services could have prompted the decision to shut down Topsy Labs' search and social media analytics tool to measure Twitter data. The Cupertino, Calif. company … Read the full story by Laurie Sullivan
Berlin-based adsquare, an audience management platform for mobile programmatic advertising, on Wednesday said it added several new global data brands to its portfolio in a bid to strengthen its position … Read the full story by Tobi Elkin
Seeking to boost the efficiency of both buyers' and sellers' programmatic ad strategies, Smart AdServer and MediaMath on Wednesday announced they will now offer in-app compatibility, rich media and deals … Read the full story by Tobi Elkin
Jennifer L. Wong has been appointed president of Time Inc. Digital, a new position dedicated to pushing the growth of the company's digital properties. Wong will be in charge of … Read the full story by Sara Guaglione