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Facebook Audience Network achieved a major financial milestone in the fourth quarter of the year. For the first time, it achieved an annual run rate of $1 billion in revenue. Read the full story by Gavin O'Malley
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Beat down Yahoo. That's apparently Starboard's agenda to force a reorganization at the media company to get the business on track. As a result, a forced restructuring could see the … Read the full story by Laurie Sullivan
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The Television Bureau of Advertising (TVB), the trade group that represents local TV broadcasters, in partnership with a Pearl-TV-led working group, has issued guidelines for programmatic TV. The TVB
is … Read the full story by Tobi Elkin
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Philadelphia-based Harmelin Media has introduced DeskOne, an internal programmatic buying team within its digital media department, fundamentally bringing programmatic media buying in-house. DeskOne
runs across all of the major inventory … Read the full story by Tobi Elkin
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Dow Jones has created a new publishing unit, Dow Jones Media Group. The unit will combine existing brands like the magazine 'Barron's' and Web sites MarketWatch and Mansion Global. The … Read the full story by Sara Guaglione
Commentary
Say what you want about Bernie Sanders, the man's got millennials hyped about voting. And if there's one thing that advertisers love, it's millennials. And if there's one thing millennials … Read the full story by Ben Frederick
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Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors' television advertisements run -- could become this year's big Super Bowl … Read the full story by Laurie Sullivan
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An estimated 320,000 Time Warner Cable customers received an email or direct mail alert this week that their email accounts and passwords had been hacked. Read the full story by Jess Nelson
News
A federal appellate court has upheld Facebook's $20 million settlement of a class-action lawsuit stemming from "sponsored stories" ads. Read the full story by Wendy Davis
Commentary
T-Mobile has expanded its controversial BingeOn feature by adding 13 new video providers, including A&E, Lifetime and Fandor, as partners. Read the full story by Wendy Davis