Top StoryGroupM's MediaCom unit has struck a deal with biometric tracking firm Realeyes that will incorporate emotional measurement of consumers into its content testing and media planning. MediaCom claims the deal … Read the full story by Joe Mandese
NewsMobile ad platform Opera MediaWorks and Nielsen Catalina Solutions, a marketing analytics firm that focuses on buyer behavior for CPG brands, announced a partnership today that will help advertisers deliver … Read the full story by Ben Frederick
NewsCBS Interactive and its tech publishing property CNET have joined forces to launch a new online automotive destination called "Roadshow," which debuted this week in conjunction with the Detroit Auto … Read the full story by Erik Sass
- Commentary
T-Mobile CEO John Legere says degrading all video for Binge On users benefits them. "Most video streams come in at incredibly high resolution rates that are barely detectable." Read the full story by Wendy Davis
- News
The Interactive Advertising Bureau's (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public comment. Read the full story by Tobi Elkin
NewsBeijing Kunlun Tech Company has agreed to pay $93 million in exchange for a 60% stake in the social dating app for gay men, the Chinese gaming giant said in … Read the full story by Gavin O'Malley
- News
netTALK, a telecom provider announced a partnership with Tapjoy, a monetization platform and ad network, to provide free international calls on smartphones in exchange for viewing an ad. Read the full story by Ben Frederick
NewsNon-coding email marketers can now easily incorporate CSS and HTML designs into their emails with Campaign Monitor's upgraded email marketing platform released today. Read the full story by Jess Nelson
NewsOn the heels of its new name change, the young-skewing network Freeform -- the former ABC Family -- has started up a new streaming app. The app will be a … Read the full story by Wayne Friedman
