Top StoryAfter a few months on the market, Facebook is adding several features to its lead-generation-based mobile ads. The new carousel format lets businesses showcase three to five images and headlines … Read the full story by Gavin O'Malley
- News
For every dollar spent on programmatic, there are platform, technology, verification and other costs, notes Kevin Rettig, senior manager of personalization and customer analytics, Accenture. Factor in non-viewable ads, including … Read the full story by Wayne Friedman
- News
Privately held OpenX has opened the kimono on its year-end 2015 financials, and those numbers paint a rosy picture: net revenue of $140 million, with 40% year-over-year organic growth, positive … Read the full story by Tobi Elkin
NewsMore than half of pay TV consumers who know about "TV Everywhere" believe it would be an additional cost from networks or pay TV providers. A study by Hub Entertainment … Read the full story by Wayne Friedman
- Commentary
AdRoll's State of the Industry Report finds 66% of marketers planning to increase their programmatic ad spend in 2016. Read the full story by Tobi Elkin
- Commentary
Verizon is joining rival mobile carrier AT&T in rolling out "toll-free" data, which enables content companies to pay for their data to be exempted from subscribers' caps. Read the full story by Wendy Davis
NewsLitmus announced a new partnership Tuesday with Sendwithus to bring real-time A/B testing to triggered and transactional emails. Read the full story by Jess Nelson
NewsAn out-of-court settlement of a lawsuit against Major League Baseball means fans will be able to purchase single-team packages from MLB.com with in-market rights. The overall 30 team package also … Read the full story by P.J. Bednarski
NewsJust 23% of respondents said they are able to develop predictive insights into broad customer trends, while another 20% felt they are only able to predict the next best action … Read the full story by Karl Greenberg
NewsNetflix added 5.6 million global subscribers in the fourth quarter of 2015, and the company said it plans to spend some $6 billion in programming costs in 2016. Read the full story by Wayne Friedman
