Top Story
Content is tailored for each individual platform, and marketers can also use this content for distribution across their platforms -- mobile sites, apps and retail channels. Read the full story by Wayne Friedman
Commentary
We have seen mobile budgets for programmatic grow exponentially over the past year. But it's more than a shift in resources from traditional digital ad buys that defines this revolution. … Read the full story by David Staas
News
A deal between Adobe and Conductor that the companies plan to announce Tuesday allows advertisers to measure organic marketing campaigns that include content running on search, and some social, with … Read the full story by Laurie Sullivan
News
Technology media company IDG recently unveiled its first company-wide branding campaign, designed to unify its corporate identity to global marketers. IDG's new tagline is "Insights, Intent &
Engagement." Read the full story by Sara Guaglione
News
Outbrain, the content discovery platform, acquired analytics firm Revee in October and launched a new product called Automatic Yield in early March. So how will publishers benefit from Automatic
Yield, … Read the full story by Tobi Elkin
Commentary
The Florida jury hearing the civil lawsuit brought by Hulk Hogan, real name Terry Gene Bollea, against the gossip site for violating his privacy by publishing a sex tape, found … Read the full story by Erik Sass
News
Online blogging and publishing platform Medium is spinning off Matter, its online magazine focused on science issues, as an independent "incubator" company. The company will be owned entirely by
Twitter … Read the full story by Erik Sass
News
After last year's ratings blowout, this year's March Madness tournament has seen a decline in viewership. Many marketers are expecting a large increase in the number of mobile-streaming viewers. Read the full story by Ben Frederick