
Top Story
Following up on its deal for digital content group Vox Media, NBCUniversal is launching digital ad-selling platform Concert, which the company says will sell "the largest premium" content to
advertisers. … Read the full story by Wayne Friedman

News
As it gears up for the 2016 TV upfronts, AOL on Monday announced the launch of self-serve programmatic TV buying. Aiming to offer marketers a more complete view of all … Read the full story by Tobi Elkin

News
TubeMogul got Facebook's seal of approval Thursday: a Facebook Marketing Partner badge. Read the full story by Felicia Greiff

News
Small and medium-size businesses struggling to find their return on investments using Google AdWords now have access to artificial intelligence that analyzes campaigns to calculate losses and returns,
recommending specific … Read the full story by Laurie Sullivan

News
Bob Lord, former AOL president and global CEO of Publicis' Razorfish, gets a new gig: chief digital officer at IBM. Read the full story by Tobi Elkin

Commentary
While LinkedIn leads as a business-to-business platform in terms of penetration and scale, B2B social media engagement is actually highest on hip photo-sharing platform Instagram. Read the full story by Erik Sass
News
Sizmek on Monday announced the launch of MDX-NXT, an open ad-management platform that can deliver personalized messages using real-time data and insights. Read the full story by Tobi Elkin

Commentary
In our age of seemingly short attention spans and hair-trigger thumbs, it's natural to assume that brevity is always best. Yet, at least when it comes to journalism, that's not … Read the full story by Gavin O'Malley
News
Programmatic marketplace provider OpenX on Monday said it's now a certified Accelerated Mobile Pages (AMP) Project partner. Read the full story by Tobi Elkin

News
"Talk To Me" hopes to start a movement around authentic parent-child conversations. Each episode will feature an influential parent interviewed by his or her child. Oprah Winfrey, Richard Branson and … Read the full story by Sara Guaglione