With a data-driven marketing focus, the new shop has been named Hearts & Science. It will be overseen by Scott Hagedorn, the former CEO of OMG media agency PHD and … Read the full story by Steve McClellan

"What's Up Moms" has more than 1 million subscribers and over 35 million views per month, thanks to its quirky how-to and short form comedic videos targeting young parents. The … Read the full story by Sara Guaglione

After the UK Advertising Standards Authority found eDreams advertisements running on google.com to be misleading, prompting consumers to book higher-priced tickets than those available at Ryanair.com, the airline's CMO Kenny … Read the full story by Laurie Sullivan

Programmatic and ad tech company Collective is licensing FourthWall Media cable TV set-top-box viewing data, which will help it push to more attribution measures. Read the full story by Wayne Friedman

After wooing publishers with the prospect of massive reach and faster content delivery, Facebook is sweetening the deal by allowing them to publish branded content on behalf of advertisers on … Read the full story by Erik Sass

Boomtrain's machine intelligence will now power SparkPost's automated email platform to create personalized emails on an individual level. Read the full story by Jess Nelson

San Francisco-based digital agency Septeni America will use TubeMogul's technology for automated TV and digital video ad buying on a self-service basis, the companies announced Friday. Read the full story by Felicia Greiff

The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and its agency The Tombras Group are spending $5 million to launch a new multi-faceted campaign related to safe … Read the full story by Larissa Faw