Top Story
Gamers may debate their loyalty to Master Chief vs. Spartan Locke in Halo 5, similar to Google and Microsoft. When it came to promoting the latest Xbox game Halo, Microsoft … Read the full story by Laurie Sullivan
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Netflix is a sticky subscription video-on-demand service -- fewer of its customers cancel their monthly service than other top OTT services. Netflix has lost 9% of its subscribers, who cancelled … Read the full story by Wayne Friedman
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Adobe recently revealed plans to release a new feature that predicts the best subject line to use in an email campaign by analyzing past consumer behavior. Read the full story by Jess Nelson
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Apple is weighing its options to add search advertisements in its App Store. The ads would appear at the top of the search query results page in the Apple App … Read the full story by Laurie Sullivan
Commentary
Some see over-the-top as the platform with the most potential for eventually enabling efficient, scalable, one-to-one targeting in the television environment, but there are obstacles to overcome. Read the full story by Karlene Lukovitz
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Research from the IAB shows U.K. advertisers spent a whopping GBP8.6 billion (about $12.2 billion) on digital ads last year, a 16.4% increase over the previous year. Read the full story by Felicia Greiff
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Chinese phone manufacturer Huawei announced the release of a VR headset, similar to Samsung Gear or LG 360, meaning that it works with users' phones as opposed to being its … Read the full story by Ben Frederick
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Money is top of mind for consumers in the summer, when they're considering big-ticket purchases and finding good deals on school supplies. July was the month that had the highest … Read the full story by Ben Frederick
Commentary
The National Association of Theater Owners this week reported global box office sales in 2015 were up 5%, to $38.3 billion, with the U.S. and Canada growing 8%, to $11.1 … Read the full story by George Simpson