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Moving to stop hackers, scammers and those who inject malicious malware into advertisements, Microsoft Bing released numbers that estimate it rejected 250 million ads, blocked 50,000 sites and banned
150,000 … Read the full story by Laurie Sullivan
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Pinterest has enlisted Millward Brown Digital to help show marketers the real power of its Pin-based network. WPP's marketing research unit has produced Pinterest-specific data for years, but this
makes … Read the full story by Gavin O'Malley
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The New York Times Co. announced new virtual reality shows, video programming, and Times Story[X], a lab of journalists, creators and technologists, at its NewFront Monday. Read the full story by Felicia Greiff
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Facebook is said to be taking a page from Snapchat as it tests disappearing messages in its Messenger app, in hopes of building engagement among users worried about privacy. Read the full story by Erik Sass
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The new OTT service would offer live and on-demand programming and launch next year. Analysts say many TV companies are focusing on lower consumer cost TV package. Read the full story by Wayne Friedman
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The Interactive Advertising Bureau (IAB) on Monday said that investments in original digital video programming have increased 114% since 2014, according to the group's research. The finding is part of … Read the full story by Tobi Elkin
Commentary
Calling for a campaign against the "cancer of ad-tech" last week at VRM Day and the Internet Identity Workshop (IIW), Doc Searls is looking for a few Web publishers willing … Read the full story by Laurie Petersen
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This year's highly combative presidential primary campaigns have been highlighted by the largely unexpected success of Donald Trump and Bernie Sanders, two candidates who have deftly applied digital
marketing techniques … Read the full story by Krista DiBiccari
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For many publishers on the Web, particularly small ones, advertising revenue is where content creators make their living -- and this ecosystem is at risk from ad blocking. Read the full story by Ben Alpren
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Beachfront Media, a video ad tech company, recently became AMP-enabled, allowing publishers to monetize their content through its platform. Becoming platform-agnostic allows the company to respond to
publisher demand. Read the full story by Ben Frederick
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At BuzzFeed's "Welcome to the Feast" NewFront event Monday, the new media company pitched advertisers to sponsor its shows, integrate with its content or create their own 'BuzzFeed'-style video. Read the full story by Felicia Greiff
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'Forbes' is experimenting with a unique type of cross-platform ad execution: a video player in their print magazine. Select copies of Forbes' annual "Special Issue on Global Game Changers," out … Read the full story by Sara Guaglione