Twitter is opening up its pre-roll ads to automated buying systems run by AdParlor, Amobee, TubeMogul and Visible Measures through its Ads API. Advertisers will be able to syndicate their … Read the full story by Ben Frederick

Alexa, Amazon Echo's intelligent voice assistant, now offers more than 1,000 third-party skills, thanks to innovators like Uber and SciFutures jumping into the fray. Read the full story by Laurie Sullivan

Craig Hunegs, president of business and strategy for Warner Bros. Television Group, will oversee the new unit with the title of president of Warner Bros. Digital Networks. The unit will … Read the full story by Wayne Friedman

Microsoft's email and calendar applications are now available for download in holographic form on Microsoft HoloLens, the company's mixed reality headset and self-contained holographic computer. Read the full story by Jess Nelson

Google has released a tool that helps brands determine how well Web sites perform when visitors use tablets, smartphones, and desktops. Read the full story by Laurie Sullivan

Extra Crispy, a new digital editorial brand, is dedicated to the culture surrounding breakfast and brunch. It is the second original brand from Time Inc.'s The Foundry, the Brooklyn-based "creative … Read the full story by Sara Guaglione

Photosharing app Snapchat reportedly acquired Seene, a company that has developed technology that allows users to take 3D pictures. The acquisition is apparently one focused on Seene's engineering team and … Read the full story by Ben Frederick

MailChimp expanded its email marketing technology platform this week with predictive intelligence, unveiling Product Recommendations Wednesday in a blog post. Read the full story by Jess Nelson