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Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. The all-cash transaction agreement, announced Monday, values LinkedIn shares at about $196 each and puts Microsoft in a much … Read the full story by Laurie Sullivan
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Digital media statsmaster eMarketer has been acquired by German media conglomerate Axel Springer in a deal valued at $250 million. The deal is another significant diversification into the U.S. media … Read the full story by Joe Mandese
Commentary
Women formed twice as many direct connections with other ISIS members as did their male counterparts, making them roughly twice as "efficient" in spreading messages. Read the full story by Erik Sass
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Apple announced Monday that it will open Siri to third-party developers through an API, allowing the voice assistant to activate other applications using voice commands. Read the full story by Laurie Sullivan
News
While mobile continues to transform media usage, the consumption of all other media -- including desktop Internet -- will decline, by 3.4% in total, according to Zenith's just issued Media … Read the full story by Steve McClellan
Commentary
Snapchat is finally ready to make some real money. Following months of preparation with ad-tech companies and agencies, the social darling is rolling out Snapchat Partners -- an API that … Read the full story by Gavin O'Malley
News
Continuing to encourage engagement with new video features, Facebook will now let users leave video comments and replies. Facebook needs people to share more personal posts, and it is betting … Read the full story by Gavin O'Malley
Commentary
If you want to find a sympathetic figure in the $140 million Hulk Hogan jury verdict and ensuing Gawker Media bankruptcy, it's going to take a while. Read the full story by Bob Garfield
Commentary
While header bidding is clearly good for publishers, the benefit for advertisers isn't as clear. Issues such as lack of transparency and standardization make it hard for advertisers (and demand-side … Read the full story by Julius Ramirez