Top Story
The FBI released a new public service announcement on Tuesday warning businesses about CEO email fraud. More than $3 billion has been lost globally to CEO email fraud, otherwise known … Read the full story by Jess Nelson
News
Trend-based audience analysis company Taykey announced today that its Trend Advertising will have a new programmatic capability. The new solution allows programmatic ad buyers to combine their own
audience segments, … Read the full story by Ben Frederick
News
Content discovery platform Taboola on Wednesday announced a native advertising real-time bidding (RTB) integration with AppNexus that will enable the ad-tech firm's clients to buy premium placements
programmatically at scale. Read the full story by Tobi Elkin
Commentary
The in-store mobile activity of shoppers is not slowing. And based on multiple viewpoints, issues related to price are top of mind. Those pricing issues also are not related to … Read the full story by Chuck Martin
Commentary
The general election appears destined to skew heavily negative, and Democrats have begun accentuating issues to blitz presumptive GOP nominee Donald Trump for the next five months. As far as … Read the full story by Philip Rosenstein
News
Location intel firm xAd announced the beta launch of a platform called MarketPlace Discovery today that provides insights into foot traffic behavior in real-time. It enables brands to understand the … Read the full story by Ben Frederick
Commentary
Social media has passed television as the most popular source of news for young adults, according to a survey by the Reuters Institute for the Study of Journalism. Read the full story by Erik Sass
News
Millennials are a coveted group for advertisers looking to connect with the next wave of consumers, but where they want to work after graduating from high school and college seems … Read the full story by Laurie Sullivan
News
Lauren Caruso will be responsible for spearheading the brand's renewed emphasis on beauty, creating tentpoles, programs and advertiser offerings. She wants to reimagine the content to make it part of … Read the full story by Sara Guaglione