With London-based Magic Pony -- which reportedly cost Twitter about $150 million -- the social giant is getting 11 PhDs, and their respective expertise in the areas "computer vision," computational … Read the full story by Gavin O'Malley
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasani, Farmers Insurance, and JetBlue have already signed up to participate in. Read the full story by Laurie Sullivan
The marketplace will allow buyers access to inventory on iHeartMedia's digital music and streaming services, as well as first- and third-party data segments for targeting. Read the full story by Ben Frederick
The site aggregates content from the publisher's newspaper Web sites -- from the Los Angeles Times to the Chicago Tribune. It is broken up into categories like News, Sports, Entertainment, … Read the full story by Sara Guaglione
Mobile is beyond hot right now. Illustrating this point, Zenith now expects the ad medium to overtake desktop by 2017 -- a full year ahead of the Publicis unit's previous … Read the full story by Gavin O'Malley
High-end magazine publisher Conde Nast has joined forces with 1010data, a data analytics platform owned by corporate sibling Advance Publications, to launch Conde Nast Spire, a new service intended to … Read the full story by Erik Sass
As more mobile apps seek to stand out from the crowd, the ones that can afford it are turning to TV ads. They have driven spending in the category to … Read the full story by Ben Frederick
Marketing automation software firm PubMatic on Monday announced the launch of two products: Private-Marketplace Guaranteed deals and Curated Audiences. Read the full story by Tobi Elkin
The Association of National Advertisers(ANA) report on media transparency, the World Federation of Advertisers(WFA) report on digital ad fraud, the Interactive Advertising Bureau(IAB)'s Trustworthy Accountability Group, and even Google's DoubleClick … Read the full story by Maarten Albarda
A new study by Columbia University and the French National Institute found the majority of links shared on social media are passed along by people who haven't read the content … Read the full story by Erik Sass