Top StoryIn a sign of how seriously publishers view the threat to their businesses posed by ad blocking, one of the world's most respected newspapers is planning to introduce an advertising-free … Read the full story by Erik Sass
NewsOlapic, a content marketing platform, announced the release of a customer-generated video ad solution today. The platform uses automation and machine learning to collect relevant user content, which marketers can … Read the full story by Ben Frederick
NewsRather than squeeze another live-video service into an already crowded marketplace, Tumblr is launched support of Live Video with YouNow, YouTube, Kanvas and Upclose. Additionally, Tumblr is working with an … Read the full story by Gavin O'Malley
- News
A two-step process will become the next phase in authentication as more devices connected to the Internet and brands rely heavily on cross-channel advertisers and marketing. An Ernst & Young … Read the full story by Laurie Sullivan
NewsEmail marketing technology company Emarsys announced an expansion of its services on Tuesday to include CRM data-driven advertising. Read the full story by Jess Nelson
NewsNews Corp. announced today that its U.K. publishing arm, News UK, will invest millions in its video production efforts across its newspaper Web sites. The monies will support thousands of … Read the full story by Sara Guaglione
- Commentary
Publishers have long contended that "content is king" and marketers benefit from adjacency to quality editorial as a way of differentiating themselves and justifying higher ad prices. Now they're getting … Read the full story by Erik Sass
NewsA consortium organized by Tencent, a Chinese tech giant, and Supercell, the Finnish mobile game maker known for Clash of Clans announced that the Chinese consortium will purchase a majority … Read the full story by Ben Frederick
NewsThe Standard Media Index says scatter dollars were up 5% -- with cable TV networks posting 6% better revenues, and broadcast networks rising 4%. For the broadcast-season year so far, … Read the full story by Wayne Friedman
- Commentary
Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same banners from desktop shrunk … Read the full story by Christian Baesler
