Top Story
Mediaocean, the dominant provider of media-buying and payment processing for agencies, has acquired Invision, a company specializing in processing "cross-device" media sales for major media companies.
The deal is the … Read the full story by Joe Mandese
News
In a deal that will enable cinema advertising to be bought and sold programmatically like display, mobile, video and other forms of digital media, Rubicon Project announced a partnership this … Read the full story by Joe Mandese
News
IAS and Innovid have enhanced their partnership to protect campaigns that run on Innovid's video platform from fraud. The prior relationship focused on reporting and measuring fraud across the
Innovid … Read the full story by Philip Rosenstein
Commentary
One of the key drivers of mobile payments is recurring use. For events that happen on a relatively frequent and repetitive basis, mobile payments make sense. Read the full story by Chuck Martin
News
Former CNN news producer Harrison Bohrman will step in as BitTorrent's first news director, the company said Thursday. Bohrman will build a team of journalists from the ground up, leading … Read the full story by Laurie Sullivan
News
Journalists from CBS News and CBSN, including "Face the Nation" anchor and political director, John Dickerson, will work with The Atlantic to participate in each other's events and broadcasts in … Read the full story by Sara Guaglione
News
The mobile engagement and analytics platform has announced the launch of an app on Oracle's Marketing AppCloud that allows clients to connect Localytics' mobile data with Oracle's Responsys platform. Read the full story by Ben Frederick
News
Get Our Jobs Back Inc., a Super PAC supporting Donald Trump's presidential candidacy, announced that it would increase its digital marketing ad spend to millions of emails per week ahead … Read the full story by Jess Nelson