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Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. "That means the messages are intended just for you and the … Read the full story by Gavin O'Malley
News
Mobile demand-side platform Adelphic has struck a deal with Dailymotion's giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network delivering more than 3.5 billion
monthly … Read the full story by Joe Mandese
News
Cuebiq, a location intelligence company, announced the formation of strategic partnerships with several demand-side platforms (DSPs) and agencies, so they can use the company's real-time footfall
attribution product, VisitQ. VisitQ … Read the full story by Ben Frederick
Commentary
In the latest live streaming horror show, the shooting of twelve Dallas police officers during a protest, leaving at least five dead, was live streamed on social media sites. Read the full story by Erik Sass
News
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creatives to appeal to unique users. Programmatic creative, or dynamic creative, allows advertisers to
serve customized ads to individual … Read the full story by Philip Rosenstein
Commentary
One of the more ambitious local online news ventures of the last decade is no more. Examiner.com will cease operations in favor of its entertainment-focused sibling, AXS.com. Read the full story by Erik Sass
News
Consumers are changing product design, perception and speed to market, not just advertising and marketing. It happens frequently at Hasbro. The company just kicked off the Star Wars Fan Figure … Read the full story by Laurie Sullivan
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It's the first all new cereal brand from the marketer in 15 years and the firm is out with the "Humans Can't Resist" campaign to promote it. The campaign is … Read the full story by Larissa Faw
Commentary
If, like me, you grew up religiously waiting for the Sunday night evening airing of Disneyland (nee: "The Wonderful World of Disney") so you could catch up with the latest … Read the full story by George Simpson
News
The advertising industry is experiencing a shortage of talent -- experts versed in HTML5 coding -- since Apple, Google, Microsoft, Firefox and others announced the death of Flash. It has … Read the full story by Laurie Sullivan
News
The vertical covers stories "at the intersection of music, identity and issues of social justice." TrackRecord is a digital project overseen by Univision's new Music division. Read the full story by Sara Guaglione