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Two years after launching programmatic platform for "in-image" advertising -- ads embedded into content images on publishers pages -- NetSeer is expanding the platform to include "in-video image
overlays." The … Read the full story by Joe Mandese
News
The two-year, multiplatform partnership will produce native and editorial custom content, including video, recipe integration, native units of recipe-relevant tips and geo-targeted shopper marketing
units. Read the full story by Sara Guaglione
News
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the European region. The platform offers targeted advertising for campaigns using online display, video, mobile and
social channels. Read the full story by Philip Rosenstein
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Pokemon Go, an augmented reality (AR), free-to-play, hide-and-seek mobile game that utilizes GPS, went live this past week and quickly jumped to the top of the download and revenue charts. Read the full story by Ben Frederick
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"We've all been there when the big game is on, but we're on the go, so we need to use our data to stream it," Verizon's Cathie McCloskey tells "Marketing … Read the full story by Aaron Baar
Commentary
A recent survey by Harris Poll on behalf of data science company Feedzai found that Americans have serious trust issues when it comes to their personal and financial data. One … Read the full story by David Baker
Commentary
Warner Bros failed to adequately disclose that it paid some video game fans thousands of dollars to promote "Middle Earth: Shadow of Mordor," the Federal Trade Commission said today. Read the full story by Wendy Davis
News
The hundreds of millions of users waiting to come online in a mobile-first world create tremendous potential opportunities for India and for Google, which wants to create a skilled, global … Read the full story by Laurie Sullivan
News
Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and right-hand side of … Read the full story by Ben Frederick
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USA Network producers unexpectedly ran this week's season 2 premier of "Mr. Robot," which seems to be somewhat of a takeoff of real hackers and a variety of actual hacks. Read the full story by Laurie Sullivan
News
Citing concerns that online ad fraud will result in higher prices for consumers, two lawmakers are asking the Federal Trade Commission what steps it's taking to address fake traffic on … Read the full story by Wendy Davis
News
Beginning September 2016, China's State Administration for Industry & Commerce will treat paid search as Internet advertising for the first time. The revenue from the advertising could be subject to … Read the full story by Laurie Sullivan