New research suggests that advertising is not just a question of price points. The old conventional wisdom still holds true: Ads benefit from adjacency to premium content. Read the full story by Erik Sass

The native contextual advertising company, Vibrant Media, announced on Wednesday the release of new technology that cuts the weight of its native ad products by 75% to 30.5KB. This includes … Read the full story by Philip Rosenstein

Email marketers are expected to review open rates, click rates, spam complaints and unsubscribes, among other email metrics, but those scores only offer a piece of the puzzle. So Justin … Read the full story by Jess Nelson

Google paid search spend in the U.S. during Q2 2016 fell slightly year-over-year (YoY) among IgnitionOne customers, the company reported Thursday. A greater click share from mobile where cost per … Read the full story by Laurie Sullivan

Omnicom's stock showed some volatility in pre-market trading this morning after announcing second quarter earnings that failed to meet analysts' estimates. Omnicom, the parent of agencies such as OMD, PHD, … Read the full story by Joe Mandese

Engagement is at the center of a new movement in digital advertising to buy and sell online ad inventory where time is the measurement of value and price. This model … Read the full story by Maciej Zawadziński

Over the past three months, articles about Donald Trump have displayed the lion's share of digital ads viewed on content about presidential candidates, via TubeMogul. While the percentage of ads … Read the full story by Philip Rosenstein