Yahoo CEO Marissa Mayer anticipates that much of the innovation in search will occur in what she calls mobile assistance. This quarter Yahoo launched early tests of what she describes … Read the full story by Laurie Sullivan
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provider of data connectivity and onboarding services, through which customers of LiveRamp can now onboard offline sales data into … Read the full story by Tobi Elkin
Snapchat unveiled a new emoji-creating feature on its social media application Tuesday. Bitstrips is the startup behind Bitmoji, an application that allows users to create customized emojis, or cartoon characters … Read the full story by Jess Nelson
Aiming to increase the transparency and performance of video and display advertising on mobile and desktop platforms, DoubleVerify on Monday launched IQ Advanced Solutions. Read the full story by Tobi Elkin
eMarketer forecasts that ad blocking will become a major obstacle for advertisers. More than 15% of Internet users in the U.S. used ad blocking in 2014, climbing to 26% this … Read the full story by Laurie Sullivan
From 1 p.m. on July 18, to 1:30 a.m. July 19, around 80% of all digital content engagement around the GOP convention mentioned Donald Trump. Melania Trump was mentioned in … Read the full story by Philip Rosenstein
Pew found that Trump's Twitter posts were retweeted an average of around 6,000 times, compared to 2,500 for Sanders and just 1,500 for Clinton. Read the full story by Erik Sass
Of late, Twitter has been naming live-video partners with such frequency that new ones hardly seem worth mentioning. But a new deal with the NBA just got our attention. Read the full story by Gavin O'Malley
Authenticity goes a long way. Just ask Joanna Franco, co-creator of "Shut Up and Go." She moved to Los Angeles from Brazil by way of New York. Now she supports … Read the full story by Laurie Sullivan
ClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Read the full story by Tobi Elkin
Bitmoji lets users create their own personalized emoji, which are supposed to resemble their creators. The cartoon-like caricatures can then be used in messaging apps to express feelings, communicate, or … Read the full story by Gavin O'Malley