Top StoryThe blockbuster sale of Yahoo's core assets to Verizon Communications, announced on Monday, could generate deep shifts on the global advertising industry's playing field. Verizon plans to merge the Yahoo … Read the full story by Tobi ElkinPhilip Rosenstein
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CEO Tim Cook blamed the performance on what he called "strong macroeconomic headwinds." Along with a windy world economy, sagging iPhone sales were chiefly to blame. Looking ahead, analysts say … Read the full story by Gavin O'Malley
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A new study from Listrak tracked email marketing campaigns of the top 1000 retail companies and found that brands generate more email-based revenue when they send a welcome email series … Read the full story by Jess Nelson
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Content discovery platform Taboola on Tuesday announced it acquired ConvertMedia, a provider of native in-feed video advertising. Read the full story by Tobi Elkin
NewsSome eight in 10 searches looking for the "best time" to visit a location are initiated on a mobile device, 72% are searches looking for places to see, visit or … Read the full story by Laurie Sullivan
News'Buzzfeed' is using its popular newsletter service to dip into ecommerce. The gift guides will go out twice a month and feature five to 10 products. 'Buzzfeed' will post content … Read the full story by Sara Guaglione
NewsGoogle began rolling out expanded text ads, responsive ads for display, and mobile bidding options recently announced at the Google Performance Summit. The AdWords worldwide updates aim to improve the … Read the full story by Laurie Sullivan
NewsUbimo customers will be able to understand not only which campaigns perform well, but which placements or publishers are driving more traffic, locations audiences are going to, and the ability … Read the full story by Ben Frederick
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Once seen as a threat to traditional business (remember "showrooming"?), smartphones are becoming an asset, particularly when it comes to evaluating local marketing - and search marketing - efforts. Read the full story by Aaron Baar
NewsTwitter's new marketing push will attempt to show people that its platform is a great way to keep up with current events. Read the full story by Gavin O'Malley
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Partners can utilize targeting and QPS (query per second) throttling tools that give them granular control over what kind of traffic they receive. Read the full story by Ben Frederick
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Advocacy group Electronic Privacy Information Center is asking a federal appellate court to revive iPhone user Ryan Perry's battle with CNN. Read the full story by Wendy Davis
