On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost it over the next six … Read the full story by Joe Mandese
Say what you will, but Yahoo Mail continues to thrive as one of the most well-known email platforms behind Google Gmail. On Monday the email service was sold to Verizon, … Read the full story by Jess Nelson
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about what it all means is underway. Some industry executives have weighed in already, and RTBlog expects the speculation to … Read the full story by Tobi Elkin
Ad-tech firm GumGum on Wednesday announced the launch of AdBuilder, an online hub that enables marketers and agencies to customize, set up, edit, and implement In-Image and In-Screen ads. Read the full story by Tobi Elkin
Global media company Matomy Media Group on Wednesday announced the launch of mtmy, a mobile-focused full-service ad agency. Read the full story by Tobi Elkin
Twitter took it on the chin again this week, as its stock price tumbled following a weak earnings report on Tuesday. Read the full story by Erik Sass
Now, all purchases added to Family Library will be available across Android devices, while movies, TV shows and books can be consumed on iOS devices and the Web. Family members … Read the full story by Gavin O'Malley
Yelp is now warning customers about businesses that "may be trying to abuse the legal system in an effort to stifle free speech." Read the full story by Wendy Davis
Mobile wallets pushed SMS/text messaging in the top four channels for sales and offers millennials prefer, alongside email, Webcsites and apps. Most consumers (54%) have now used mobile wallets, with … Read the full story by Ben Frederick