Putting its rivals to shame, Facebook on Wednesday said second-quarter profits nearly tripled to $2.06 billion, while sales were up 59% to $6.44 billion. Indeed, mobile ad revenue represented about … Read the full story by Gavin O'Malley
If companies could vote on Verizon's decision to acquire Yahoo's core assets, those supporting the back-end pipes that run ads, video and content across the Web would give the deal … Read the full story by Laurie Sullivan
Alphabet, Google's parent company, reported second-quarter 2016 earnings Thursday that beat analysts' expectations, but the cost per click (CPC) declined on Google-owned Web sites, aggregate CPCs, and on Google network … Read the full story by Laurie Sullivan
Tapjoy, a mobile gaming ad platform, released the findings of a study conducted with comScore that show the company's mobile ad product outperforming industry brand lift averages. Read the full story by Ben Frederick
Based on over a year's worth of data, 'The Economist' saw a 160% increase in Web site page views from email subscribers and a 16.75% increase in email click-through rates. Read the full story by Sara Guaglione
Comcast's CEO says it will keep winnowing down the cable networks it owns as consumers flee; Facebook tells Wall Street it has so many ads, it doesn't know where it … Read the full story by P.J. Bednarski
Contributing to the woes of Apple and its rivals, smartphone shipment growth remained flat for the second quarter in a row. If accurate, that's up a mere 0.3%, year-over-year. The … Read the full story by Gavin O'Malley
Meredith's TV stations posted a 3.5% drop in non-political advertising revenue for its fiscal fourth-quarter period -- with political advertising rising four times that of a year ago. Overall TV … Read the full story by Wayne Friedman
The Internet of Things is very much about determining precise consumer location, and sensors such as beacons are helping that along more every day. There are now about 8 million … Read the full story by Chuck Martin