The first execution of the VR video experience is with content created by T Brand Studio, the brand marketing unit of The New York Times, for GE. The video, which … Read the full story by Sara Guaglione
Reltio's products allow enterprises to create and deploy data-driven applications and solutions on its cloud platform and gives third-party data providers a new channel in which to sell their data. Read the full story by Ben Frederick
Programmatic marketing platform Rocket Fuel on Thursday announced new features that combine dynamic creative capabilities with its Moment Scoring technology. Read the full story by Tobi Elkin
Broadband providers protest a decision that, they say, enables the FCC "to become the 'Department of the Internet.'" Read the full story by Wendy Davis
Geoff Campbell doesn't believe in the business model of publishers past. Instead, he believes his company, which produces one-minute video reports distributed across social media, can be a business funded … Read the full story by Sara Guaglione
The technology powering the Internet of Things is hardly perfected. There will be bumps and failures along the way and some will be highlighted more than others, for a host … Read the full story by Chuck Martin
I read a story this week about a PR agency that plans to appoint three CEOs. I was ruminating on the wisdom of that when, further down in the story, … Read the full story by George Simpson
Billions of views are great, but cultivating loyal viewers who keep coming back is a lot better. Read the full story by Field Garthwaite
Oracle is moving forward with its cloud business at full throttle, acquiring NetSuite on Thursday for $9.3 billion -- but that's not its only move to acquire companies in the … Read the full story by Jess Nelson