Clickbait titles, according to Facebook, can be classified by two criteria-withholding necessary information and misleading reader expectations. Those pages that continue to post clickbait-style headlines will find themselves continually downgraded … Read the full story by Ben Frederick

Aiming to expand its focus on header bidding, AppNexus on Thursday announced the relaunch of its full header bidding stack of solutions, adding new services and analytics offerings to its … Read the full story by Tobi Elkin

Rubicon Project's CEO admitted it. On a second quarter earnings call on Tuesday with analysts, Frank Addante said the company was late to the party on header bidding. Read the full story by Tobi Elkin

In just one month, over 191.5 million Americans watched nearly 50.5 billion online videos. Some 48% of users watched videos in-app on smartphones, versus 18% on the mobile Web. Seventy … Read the full story by Sara Guaglione

More than 70% of publishers conduct their media sales using programmatic tools, according to a report from AOL Platforms. Read the full story by Tobi Elkin

New data released this week points to where Mandrill developers fled after MailChimp's closure of the free email development platform, revealing what platforms received a boost of new users after … Read the full story by Jess Nelson

How is the mobile revolution reshaping search, shopping, and customer relationship management? That's a big question, of course, but some new findings from Hitwise -- a division of Connexity -- … Read the full story by Gavin O'Malley