In its latest forecast of domestic Twitter usage, eMarketer just significantly downgraded its projections amid nearly stagnant growth reported by the company in second quarter. Read the full story by Gavin O'Malley

Despite reports that TV viewership of the 2016 Rio Olympics opening ceremony fell short of historic numbers, Google set out to determine whether the top 10 television advertisers created an … Read the full story by Laurie Sullivan

AOL's resident digital profit David Shing talked with "Search Marketing Daily" during a recent trip to Los Angeles about the trends that brands and agencies should pay close attention to. Read the full story by Laurie Sullivan

Twitter has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations disasters, but the company may have an ace up … Read the full story by Ben Frederick

A flurry of data released Monday gives marketers insight into where Olympic TV sponsors and others fall short when making the connection with consumers through search and social media. Read the full story by Laurie Sullivan

Workday and IBM have agreed to a multi-year strategic partnership to collaborate on cloud testing and development, IBM announced on Monday. Read the full story by Jess Nelson