Top Story
In yet another troubling sign for Twitter, the social giant's global average CPM fell 18% to $4.29 over the past year, according to a new second-quarter ad index from Salesforce. Read the full story by Gavin O'Malley
News
Microsoft engineers are working to open source key parts of its search engine Bing. Three important pieces are listed on the developers' Web site GitHub: BitFunnel, NativeJIT, and Workbench. Read the full story by Laurie Sullivan
News
Mobile data exchange adsquare announced the launch of a private marketplace (PMP) and said it has added new data providers. Read the full story by Tobi Elkin
News
The Federal Trade Commission should investigate Flat Tummy Tea and other advertisers for allegedly paying "influencers" to endorse products on Instagram, watchdogs say. Read the full story by Wendy Davis
Commentary
Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 -- up 3,000% on estimated spend for 2016 -- bringing new … Read the full story by Laurie Sullivan
News
Network-connected drones are approaching becoming a reality, as major players team up to begin new trials. Later this month, Qualcomm and AT&T will begin testing Unmanned Aircraft Systems (UAS)
operating … Read the full story by Chase Martin
News
Ad-tech firm Ooyala released a new version of its Ooyala Pulse that combines its ad server and programmatic platform into one tool. Read the full story by Tobi Elkin
Commentary
Social media marketing will continue to grow, but its rise hasn't quite lived up to earlier expectations suggesting execs see concerns about its utility and measurability. Read the full story by Erik Sass
Commentary
The Newspaper Association of America is bowing to reality with a new name that drops a longstanding part of its heritage - specifically, the name of the medium it was … Read the full story by Erik Sass
News
Samba TV announced Wednesday that it has partnered with MediaMath to provide advertisers with audience targeting tools and custom segmentation. Read the full story by Philip Rosenstein
News
After About.com split up its flagship brand to build topic-specific verticals from its more popular sections, its second vertical, a personal finance site called The Balance, launched this week. It … Read the full story by Sara Guaglione