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Google announced the acquisition Thursday of Apigee for $625 million. Along with the deal came a host of relationships with brands such as Burberry, Cars.com, and Live Nation. Read the full story by Laurie Sullivan
News
LinkedIn announced it will offer conversion tracking, a new feature that aims to make it easier for advertisers to track the results of their campaigns on the professional network. Read the full story by Tobi Elkin
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Represented in the form of little blue check marks, receipts simply let users know when those with whom they are corresponding have read their messages. Read the full story by Gavin O'Malley
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As Apple Watches begin to penetrate mobile technology, more consumers will first view emails on their wrists. Email marketers must ensure their messages are readable on a small screen that … Read the full story by Jess Nelson
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Video ad-tech company Unruly on Thursday announced partnerships with Nielsen, Affectiva, Moodagent and Kent State University to bring emotional intelligence to digital advertising. Read the full story by Philip Rosenstein
Commentary
OpenX and MediaMath partnered to put header bidding to the test for the buy side. Read the full story by Tobi Elkin
Commentary
Advertiser-side companies have better tools to understand video inventory than publishers do. So publishers need to concentrate on metrics that really tell the tale. Read the full story by Jeremy Ostermiller
Commentary
Last month, CPG giant and the world's largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in … Read the full story by Lee Vann
News
The 17-year-old Stickyeyes Group includes Stickyeyes and Zazzle Media, providing SEO, paid search, digital PR, content and social media services. Terms weren't disclosed, but the price reportedly
exceeded $25 million. Read the full story by Steve McClellan