Top StoryThe proliferation of so-called "cross-platform" screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising and programming content, but it has … Read the full story by Joe Mandese
- News
SteelHouse began rolling out a suite of tools Monday that lets advertisers build ads based on templates that can publish through various networks in mobile apps, social networks or publisher … Read the full story by Laurie Sullivan
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Programmatic video provider HIRO Media announced a new programmatic video content marketing engine. HIRO claims the platform is capable of delivering branded video content at scale to comScore's top 1,000 … Read the full story by Tobi Elkin
NewsThe initiative, anchored by two Time Inc. brands that cater to younger audiences, is an effort to tap into cord-cutters' desire for original online programming. The People/Entertainment Weekly Network (PEWN) … Read the full story by Sara Guaglione
NewsA major consumer electronics brand is now collecting and analyzing data to inform business decisions across the entire company. GoPro reached $1 billion before collecting any data from its products … Read the full story by Chase Martin
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Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad buyers the ability to target audience … Read the full story by Tobi Elkin
NewsAs part of a broader effort to protect users from trolls, haters and other bad actors, Instagram is inviting everyone to moderate comments as they see fit. First offered to … Read the full story by Gavin O'Malley
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Music technology company PreSonus has entered a partnership with Emma Email Marketing Software and Services, leveraging Emma's API offering to achieve a deeper level of segmentation in its email marketing … Read the full story by Jess Nelson
NewsAtlantic Studios will produce three new series this fall, sponsored by Microsoft, Netflix and JP Morgan Chase: "Saturday Night in America" (Microsoft), "Women & Leadership" (Netflix) and "American Futures" (JPMC). Read the full story by Sara Guaglione
- Commentary
Marketers may be warming up to multi-channel attribution, but they're not yet getting much out of the iteration known as algorithmic attribution. Read the full story by Ray Schultz
- Commentary
Six months or so after inviting brands and businesses to build bots into Facebook Messenger, the network has swelled to around 30,000 tiny computer programs. That's up from about 11,000 … Read the full story by Gavin O'Malley
