The need for greater transparency and accountability hit the advertising industry Friday after Facebook confessed that it miscalculated how long site visitors watch video ads and Dentsu admitted to overcharging … Read the full story by Laurie Sullivan

Agencies are calling for increased transparency around ad buys and time spent with media following Facebook's and Dentsu's admission of miscalculation of metrics. Read the full story by Laurie Sullivan

A new Forrester report projects that the market for tools for managing Big Data will grow by double-digit rates. Read the full story by Tobi Elkin

Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors. Ad agencies are increasingly bypassing the platform in … Read the full story by Gavin O'Malley

Social listening and social intelligence tools are useful across the entire lifecycle of a product, providing insights that should be shared with all company areas. Read the full story by Thom Forbes

Being blacklisted can have severe consequences for email marketers, leading to lower deliverability rates that can last as long as two weeks, according to a recent study by Return Path. … Read the full story by Jess Nelson

At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to people who really are no smarter … Read the full story by George Simpson

Narisetti will oversee 'Jezebel,' 'Gizmodo,' 'Kalopnick,' 'Deadspin,' 'Lifehacker' and 'Kotaku.' Gizmodo Group is the rebranded group of Gawker Media, which now no longer includes 'Gawker.' Read the full story by Sara Guaglione

Thursday's release of AppsFlyer's new anti-fraud product DeviceRank has raised criticism of issues with users' privacy and the effect it may have on advertisers' datasets. Much of this commentary has … Read the full story by Philip Rosenstein