Bounding into hardware and physical fashion, Snapchat just unveiled Spectacles -- stylish video-recording sunglasses that are expected to retail for $130. The shades can record 10-second video snippets, which are … Read the full story by Gavin O'Malley
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to address brands' growing need to reach … Read the full story by Tobi Elkin
AppLovin has had particular success with mobile ads, doubling its revenue from 2014-2015 and hitting over $200 million. There are even rumors that the company is projecting for $500 million … Read the full story by Gavin O'Malley
The most troubling news comes from Facebook, which admitted recently that it had exaggerated online video viewing by its users by a substantial margin. Read the full story by Erik Sass
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing to one hour and 43 minutes … Read the full story by Wayne Friedman
VideoAmp, a viewability measurement and video optimization platform, announced on Monday that clients are now guaranteed 80% viewability rates. Read the full story by Philip Rosenstein
Microsoft Bing has rolled out support for Google's Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for mobile on devices running iOS and … Read the full story by Laurie Sullivan
Sophisticated marketers and the agencies that support them are beginning to look deeply at using deterministic data-that is, data collected firsthand, aggregated from sources like subscriptions, opt-ins, and onsite user … Read the full story by Evan Barocas
On the heels of Salesforce's Einstein announcement last week, Microsoft offered a sneak peek at its own AI-powered features at its annual Ignite conference on Monday, with a plethora of … Read the full story by Jess Nelson