Top Story
Five tech titans -- Amazon, DeepMind/Google, Facebook, IBM and Microsoft -- have formed a coalition to educate advertisers and consumers on the ongoing development of artificial intelligence. Read the full story by Laurie Sullivan
News
Thought leadership is the new innovation for 2017. At Spotify, it comes from three women who head up major roles in advertising and marketing, helping to create personal experiences for … Read the full story by Laurie Sullivan
News
CafeMedia has acquired AdThrive, a lifestyle blogger and ad monetization network. The acquisition is expected to double CafeMedia's audience reach. Bloggers and content creators on AdThrive cover
food, home, parenting … Read the full story by Sara Guaglione
News
Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the "lightest" ads have the highest viewability --
52% to … Read the full story by Gavin O'Malley
Commentary
The biggest problem with Internet advertising is a lack of character. All our problems are self-inflicted, triggered by decisions made by digital ad leaders who continue to choose the path … Read the full story by Ari Rosenberg
News
Although agency executives generally agree that the goal of using virtual reality is immersion that engages consumers, there seems to be uncertainty on the best way to achieve that goal. … Read the full story by Chase Martin
News
A focus on brands' blind spots may prove useful. While developing the strategy around the app, Nissan and Critical Mass were fully aware of the fact that their target audience … Read the full story by Gavin O'Malley
News
Like an aging champion throwing in the towel after years of steady decline on the playing field, BlackBerry said yesterday that it would no longer manufacture its own devices, touching … Read the full story by Thom Forbes
News
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. Read the full story by Wendy Davis
News
The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of lack of transparency in the advertising … Read the full story by Joe Mandese
Commentary
During the lead up to the first presidential debate, there was much talk about fact checking and whether moderator Lester Holt should call the candidates out for false statements. Turns … Read the full story by Philip Rosenstein
Commentary
In a business with the scale of Facebook, one has to wonder: How many millions were diverted to Facebook at the expense of other platforms based on these flawed results? Read the full story by Ian Hewetson