Top StoryGoogle co-founders have been contemplating the acquisition of Twitter for years. Now Google's parent company Alphabet has hired Lazard Ltd. to evaluate the deal. Bloomberg reports, The acquisition would provide … Read the full story by Laurie Sullivan
NewsWasabi is based in France and the acquisition is designed to bolster Dentsu Aegis' digital presence in the country. Founded in 2010, Wasabi is a specialist in user behavior based … Read the full story by Steve McClellan
NewsThe Internet of Things might see better conversations between humans and devices, thanks to a new competition, with agency executives saying there is opportunity for brands in this space. Amazon … Read the full story by Chase Martin
CommentaryAfter more than a decade of covering the industry's leading programmatic ad-tech players, I can tell you it gets harder and harder to tell their technology apart. As it turns … Read the full story by Joe Mandese
- Commentary
Google is hosting a big event in San Francisco on Tuesday, which is expected to include some serious hardware announcements. However, analysts appear to be divided on the implications of … Read the full story by Gavin O'Malley
- News
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTech for Display. In partnership with LiveRamp, the product aims to connect online and offline behaviors to more accurately … Read the full story by Philip Rosenstein
- Commentary
The head of the Senate Commerce Committee is calling for the FCC to offer more information about its plan to let consumers replace set-top boxes with apps. Read the full story by Wendy Davis
NewsData management platform Neustar has tapped Nick Hulse Chief Revenue Officer. Hulse, who joins from Boingo Wireless, where he was president, previously served as Chief Revenue officer of Rubicon Project. Read the full story by Joe Mandese
- Commentary
There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as real as only your imagination allows. … Read the full story by Maarten Albarda
- Commentary
So where is technology telling us to go? Where should a brand point itself to ride the current to a place where value exceeds price and esteem exceeds the size? … Read the full story by Tyler Brewer
