A new study shows that those 45 to 54 "are the sweet spot," says MoffettNathanson Research. The majority of likely subscribers are not cord-cutters and cord-nevers ... but households that … Read the full story by Wayne Friedman

'The New York Times' is expanding its Flex Frame Everywhere cross-device digital advertising solution to run across desktop and smartphones. It will phase out banner ads. Read the full story by Sara Guaglione

Bloomberg Technology is part of Bloomberg Media's strategy to build brands around business, but with specific angles, such as politics and tech. Bloomberg Technology is built for businessmen interested in … Read the full story by Sara Guaglione

Operative Media believes its SaaS programmatic advertising platform for publishers, Operative Compete, fills in a "missing piece of the programmatic puzzle for publishers." Read the full story by Sara Guaglione

Etsy is rolling out a new dashboard in its marketplace that will allow sellers to run Google Shopping campaigns. Etsy's Advertising Dashboard now allows sellers to purchase Google Shopping ads … Read the full story by Laurie Sullivan

Unique viewers of live streaming of Major League Baseball on WatchESPN rose 40% to average 86,459 for in 2016 over 2015. The NFL regular season "MNF" games on WatchESPN grew … Read the full story by Wayne Friedman

In a move that will help reduce the demand-side workflow associated with buying long-tail digital spectrum TV networks, Katz Broadcasting and Mediaocean announced a deal providing direct access to Katz's … Read the full story by Joe Mandese

General Motors will be embedding OnStar Business Driver, a new in-vehicle advertising platform, into over 2 million vehicles -- two-thirds of their car fleet -- by the end of next … Read the full story by Jess Nelson