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As part of its flagship app, around 100 million people presently use Facebook's events feature to share hundreds of millions of goings on, according to internal estimates. Read the full story by Gavin O'Malley

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"Millennials are looking for a truly original experience when they travel, and love to find that one thing that no one has found," Bltiz's Giesa DiBianca tells "Marketing Daily." Read the full story by Tanya Gazdik

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A major carrier now supports aerial devices connected to its 4G LTE network and another may be close behind. Verizon, in collaboration with American Aerospace Technologies (AATI), just completed a … Read the full story by Chase Martin
Commentary
Twitter wants consistent users offering insight on stuff that might yield monetization -- like insights on TV shows, cars, communication services and quinoa. Read the full story by Wayne Friedman

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The platform, dubbed Flare Studio, provides clients with access to a global talent pool of creatives, filmmakers, production companies and influencers that can create video content customized for the
growing … Read the full story by Steve McClellan

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Nearly half of individuals browsing the Web do so on more than one type of device -- and of those who search, nearly four in 10 conduct the search only … Read the full story by Laurie Sullivan

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Information about a Made By Google store surfaced on the Web, providing directions to a location in New York. Within the URL, the word "popup" appears to indicate a temporary … Read the full story by Laurie Sullivan

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Feuling will oversee and grow a team that will help B2B advertisers create marketing strategies and content for Bloomberg Media's properties and other outlets. Read the full story by Sara Guaglione

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'The Economist' is tapping into a new way to reach millennials in the U.S.: Snapchat Discover. 'The Economist' will publish a weekend edition on the platform, which gives publishers the … Read the full story by Sara Guaglione
Commentary
Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online ad buys. Turns out the Big … Read the full story by George Simpson

News
Optimove has premiered a new customer relationship management (CRM) optimization tool that automates marketing campaign analysis to help pinpoint the most effective strategies to lead a customer to a
sale. Read the full story by Jess Nelson