Google has acquired FameBit, a technology platform that helps creators and brands find and work with each other through sponsorship and paid promotions. Read the full story by Laurie Sullivan
Yahoo's very bad month just keeps getting worse -- and in this case the company can only blame itself. As first reported by the Associated Press, Yahoo disabled automatic email … Read the full story by Jess Nelson
Playwire Media has engaged SpotX to run the video ad-serving part of its business. Read the full story by Philip Rosenstein
Until recently, Donald Trump has dominated his political opponents in the social-media landscape. But his approach has not been as sophisticated as Hillary Clinton's. Since September, her accounts have surpassed … Read the full story by Philip Rosenstein
The FCC's revised proposal for privacy rules would hinder broadband providers' ability "to succeed in the developing marketplace" of online advertising, six major ad organizations say. Read the full story by Wendy Davis
Now, publishers with content on the service will report issues requested and opened by paying Texture subscribers as paid subscriptions sales, not newsstand sales. Read the full story by Sara Guaglione
Ad-tech company RTB House has announced a new model relying on "deep learning" technology to help marketers personalize retargeting and identify customer attitudes and intentions for more-accurate estimations of the … Read the full story by Philip Rosenstein
The Interactive Advertising Bureau's new formats and standards for ad units will have a major, positive impact on user experience, helping stem the tide of ad blocking. The LEAN guidelines … Read the full story by Erik Sass
MediaPost is accepting submissions for its annual 'Agency of the Year' awards. If you would like to nominate an organization, please contact joe@mediapost.com by the end of October. We recognize … Read the full story by editor