Google on Thursday introduced affiliate location extensions in AdWords to help manufacturers drive customers to retail locations that sell their products through online ads. Read the full story by Laurie Sullivan

DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, said it has expanded its mobile in-app viewability offering to include newly certified partners AOL, … Read the full story by Tobi Elkin

On your phone or desktop, Facebook wants to become a one-stop shop for, well, whatever your friends are into. To that end, the social giant is rolling out some new … Read the full story by Gavin O'Malley

The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers' ability to use data about subscribers' Web activity for ad targeting. Read the full story by Wendy Davis

Videology, a provider of software for converged TV and video advertising, has released the latest installment of its Knowledge Labs educational series, which focuses on the advanced TV ecosystem and … Read the full story by Tobi Elkin

By next year, consumers will have their choice of Web-delivered TV services. The major feature will be the lack of options, a low price tag and presumably, the lack of … Read the full story by P.J. Bednarski