The new partnerships could help Hootsuite further distinguish itself among other enterprise social-media management platforms. Clearly a force to be reckoned with, the company was valued at $1 billion, in … Read the full story by Gavin O'Malley

With advertising revenue stifled by ad blockers, email marketing offers an opportunity for publishers to continue monetizing their readers while building a better relationship with their audience. Read the full story by Jess Nelson

When consumers decide to shop, marketers tend to assume they act differently depending on where the purchase will occur - in-store or online. However, it seems counterintuitive for us to … Read the full story by Aaron Martin

Close on the heels of a failed auction, in which all the principal bidders eventually walked away, Twitter is preparing to cut costs with a new round of layoffs, according … Read the full story by Erik Sass

An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property. Efforts have resulted in increased ad traffic, with brand … Read the full story by Laurie Sullivan

Programmatic marketing platform Rocket Fuel Inc. reported third-quarter earnings late Tuesday, with net revenue of $62.6 million, slightly below the company's guidance of $63 to $66 million. Separately, the company … Read the full story by Tobi Elkin