On-screen interactive technology company iPowow is looking to expand its business model. The company currently has around 30 TV shows using its technology, digitally delivering polling, trivia, and other on-screen … Read the full story by Wayne Friedman

Businesses can create a financial opportunity for themselves when they acknowledge customer ratings and reviews on their Web site or by responding to Facebook posts or service-related Twitter tweets, even … Read the full story by Laurie Sullivan

The big three streaming services continue to dominate the over-the-top market, but a host of mid-size and smaller players are gaining traction. Netflix, Amazon Prime and Hulu are the most … Read the full story by Daisy Whitney

In its PlayStore, Google is planning to give app developers the option of offering short-term promotional prices. For example, app makers can offer a subscription for $1 per month for … Read the full story by Gavin O'Malley

Drawbridge announced that Foursquare, a provider of location intelligence, has chosen it as its cross-device identity provider of record. The selection comes after testing for precision and scale using Foursquare's … Read the full story by Tobi Elkin

To navigate an environment that mirrors human life-and to keep pace with its continual evolution-advertisers need a better grip on mobile behavior. Read the full story by Scott Swanson

Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kollas, vice president of global deliverability at Experian Marketing Services, says brands should not ignore these inactive customers Read the full story by Jess Nelson

This week, 'The New York Times' rehashed the notion that there's a lot of crap on the Internet that is false, but that as long as it reinforces your POV, … Read the full story by George Simpson